Brand Identity · Hospitality

Hotel Kassia

  • Role

    Brand Identity & Art Direction

  • Industry

    Hospitality

  • Scope

    Brand Strategy · Identity · Art Direction · Print Collateral · Signage

A modern-day temple of peace, built for travelers and free spirits.

Hotel Kassia sits a block from the water in Laguna Beach — a small boutique property with a big idea of itself. Not a resort. A retreat. Somewhere the sun and the sea do most of the talking, and the brand knows to stay quiet.

The Hotel Kassia wordmark set in an airy high-contrast serif over a sunlit guest room

The palette is pulled straight from the coast at golden hour — olive, bone, terracotta, faded sun. A delicate serif for the name, a looping hand for the human touches. Vintage nudes on the door hangers. It should feel like a place with a memory.

Hotel Kassia print collateral — postcard, matchbook, door hanger, and a handwritten thank-you card in olive and cream

For travelers and free spirits — the sun, and over the moon.

Hotel Kassia art direction — warm interiors and coastal styling
Hotel Kassia photography — sun-washed textures in earthy tones

Every piece is designed to be pocketed and kept — a matchbook, a postcard, a note left on the pillow. Collateral as souvenir. The brand does less so the stay feels like more.

Hotel Kassia typographic detail — the wordmark in fine serif on a bone-colored ground

More work

Origin — The future feels good

Origin

Brand Identity · Campaign

Brella — Child care, covered

Brella

Brand Identity · Interior